Karen M. Jetter, Julian M. Alston, and Robert J. Farquharson examine the economic benefits from the development and adoption of the new pest management technology by several vegetable industries that are susceptible to the silverleaf whitefly. Specifically, broccoli, cauliflower, cantaloupe, head lettuce and leaf lettuce, and fresh tomatoes are analyzed.

See full PDF article here: Private Investment in Exotic Pest Control Technology: The Case of Silverleaf Whitefly in California, May 2001.