This paper develops a fresh produce estimation model by extending an imperfect-competition produce pricing model to incorporate the role of marketing firms’ risk behavior in price determination, and develops the implications for analysis of supply-control programs for perishable commodities.

See paper here: Analysis of a Supply-Control Program Under Uncertainty and Imperfect Competition: Chinese Cabbage in Taiwan (pdf). Paper by Huang, S-Y, R.J. Sexton, and T. Xia, University of California, Davis, August 2004.