This article estimates the economic impact on fruit and vegetable industries in the U.S. from an increase in consumption to levels recommended in the Dietary Guidelines for Americans 2005. This study represents the first attempt to quantify the effect on growers who could expect to gain from such an increase.

See PDF article here: Does 7 to 9 a day pay? The Economic Benefits to Fruit and Vegetable Industries Should People Consume the USDA Recommendations by Karen M. Jetter, James A. Chalfant, and Daniel A. Sumner.