American Association of Wine Economists

Fourth Annual Conference


June 25-28, 2010

University of California, Davis, California USA


         
    includes presentations and audio    
       
       
       
 
Photographs
1. Pre-Conference Symposium
2. AAWE Conference
3. Dinner at Mondavi Center
4. Dinner at Mondavi Winery
5. Napa Valley tour
   
 
Program
  includes abstracts (scroll down)    
 
   
       
       


Saturday, June 26, 2010
   

08:30 – 10:15

6 Wellman

Session 1A:
Demand and Food
Chair:
Olivier Gergaud, University of Reims
     
Francesco Caracciolo, University of Naples Federico II, Luigi Cembalo, University of Naples Federico II, Eugenio Pomarici, University of Naples Federico II   Quality and Socio-Economic Determinants of Italian Wine Demand: a Censored Demand Approach Using Microdata
Abstract
     
Justin Cohen, ESA Angers, France, Larry Lockshin, University of South Australia   Descriptive Patterns in Wine Buying
Abstract
     
Yang Lu, RAND Corporation, Dana Goldman, University of Southern California   The Effects of Relative Food Prices on Obesity – Evidence from China 2001-2006
Abstract
     
Susan Cholette, San Francisco State University, Özgür Özlük, San Francisco State University, Leyla Özşen, San Francisco State University, Gerardo R. Ungson, San Francisco State University
  Globalization Versus Economic Localization: Examining the Dynamics of Consumer Choice of Food Using Market and Ecological-Based Prices
Abstract
     
Colleen Haight, San Jose State University   The Fall of Communism and the Rise of Starbucks: The Making of the Specialty Coffee Revolution
Abstract
     
08:30 – 10:15
26 Wellman
Session 1B:
Finance and Dynamics
Chair:
Lee Sanning, University of Wyoming
     
Pierre Mora, BEM – Bordeaux Management School, Manzoom Akhter, BEM – Bordeaux Management School   Financial Determinants of the Export Performance of French Wine SME’s in the Global Crisis
Abstract
     
Francis Declerck, ESSEC Business School Paris-Singapore   Champagne Wineries in Crisis Time: Risk of Financial Leverage
Abstract
     
Philippe Masset, Lausanne Hotel School, Jean-Philippe Weisskopf, University of Fribourg   Raise your Glass: Wine Investment and the Financial Crisis
Abstract

     
Don Cyr, Brock University, Martin Kusy, Brock University, Anthony Shaw, Brock University   Exploration in the Design of an Optimal Weather Hedging Variable for Viticulture
Abstract
     
James Wilen, UC Davis   Optimal Consumption Paths for Wine: Hotelling Goes to his Cellar
Abstract
     
08:30 – 10:15
126 Wellman
Session 1C:
Teaching
Chair:
Stephen Chaikind, Gallaudet University
     
Steven Cuellar, Sonoma State University   An Introduction to the Microeconomics of Wine
Abstract
     
Peter Pedroni, Williams College   Motivating Students to Study in the Absence of Grades: Experiences from a College Course ‘Economics, Geography and Appreciation of Wine'
Abstract
     
James T. Lapsley, UC Davis, Dan Sumner, UC Davis   Wine Management, Markets, and Economics
Abstract
     
Michael Veseth, University of Puget Sound   A Certain Idea of Wine [Economics]
Abstract
     
Stephen Chaikind, Gallaudet University, Mark Weinberg, Gallaudet University   A New Course: France, the French and Wine Economics
Abstract
     
10:30 – 12:15
2 Wellman
Session 2:
Welcome and Plenary Session
Moderator: Orley Ashenfelter, Princeton University

- George Taber, author “The Judgment of Paris"
- Robert Hodgson, Humboldt State University & Fieldbrook Winery
- G.M. “Pooch” Pucilowski, California State Fair
- Robin Goldstein, author “The Wine Trials"

  The Value of Wine Competitions
     
14:00 – 15:30
2 Wellman
Session 3A:
Judging Wine I
Chair:
Jim Lapsley, UC Davis
     
Orley Ashenfelter, Princeton University, Robin Goldstein, Fearless Critic Media, Craig Riddell, University of British Columbia   Do Expert Ratings Measure Quality? The Case of Restaurant Wine List Awards
Abstract
     
Carlos Ramirez, George Mason University   Wine Critic Dispersion and Wine Returns
Abstract
     
Coco Krumme, Massachusetts Institute of Technology   Judging Books by Covers: Wine Labels as Simple Signals of Price
Abstract
     
Christopher R. Gustafson, UC Davis, Hildegarde Heymann, UC Davis, Travis J. Lybbert, UC Davis, Daniel A. Sumner, UC Davis   Combining Sensory Science and Experimental Economics: An Experimental Valuation Study of California Cabernet Sauvignons
Abstract
     
14:00 – 15:30
6 Wellman
Session 3B:
Marketing
Chair:
Michael Lau, Sam Houston State University
     
Roger D. Hanagriff, Texas A&M Kingsville, Olga Murova, Texas Tech University   Texas Department of Agriculture’s Wine Marketing Passport Program that Promotes Tourism and Texas Wineries: Are there Measurable Economic Returns?
Abstract
     
Michelle Mullins Santiago, Sam Houston State University, Michael H. Lau, Sam Houston State University, Lindsey M. Higgins, Texas A&M University, Roger Hanagriff, Texas A&M Kingsville   Does Social Network Media Marketing Directly Transition to Wine Sales?
Abstract
     
Geni Satiko, Instituto de Economia Agricola São Paulo, Vivian Strehlau, Escola Superior de Propaganda e Marketing, Humberto S. Alves, Agencia de Pesquisa   Winery Strategies in São Paulo, Brazil: A Study of Multiple Cases
Abstract
     
Aurélie Deluze, University of Reims   What Future for the Champagne Industry?
Abstract
     
14:00 – 15:30
26 Wellman
Session 3C:
Markets and Competition
Chair:
Bodo Steiner, University of Alberta
     
Isabel Bardají, Universidad Politécnica de Madrid, Belén Iráizoz, Universidad Pública de Navarra, Julio Estavillo, Universidad Politécnica de Madrid   Behavioural Determinants of Exports Intention in Spanish Wineries
Abstract
     
Jimena Estrella Orrego, Área del Vino, Javier Merino, Área del Vino   Competitiveness of Small Companies in the Argentinean Wine Industry
Abstract
     
Tatiana Zalan, University of South Australia, Geoffrey Lewis, Melbourne Business School   The Australian Wine Industry: An Unsustainable Boom and the Inevitable Bust
Abstract
     
Paul Merton, Bordeaux Ecole de Management   Strengthening the Champagne Industry: Improving Risk Transfer for the Récoltant-Manipulant
Abstract
     
14:00 – 15:30
126 Wellman
Session 3D:
Auctions
Chair:
Bernd Frick, University of Paderborn
     
Henrich Brunke, University of Kiel, Rolf A.E. Müller, University of Kiel, Franziska Thiemann, University of Kiel   German Wine Auctions: A Marketing Tool for Differentiated Products?
Abstract
     
Ginette McManus, Saint Joseph’s University, Rajneesh Sharma, Saint Joseph’s University, Ahmet Tezel, Saint Joseph’s University   Reversals in Wine Auction Prices
Abstract
     
Aziza Laguecir, BEM Bordeaux Management School, Florine Livat, BEM Bordeaux Management School   Population Ecology of the Wine’s Buyers at Hospices de Beaune Auctions
Abstract
     
Hainan Wang, Washington State University, Jill J. McCluskey, Washington State University   Chinese Consumer Preferences for Wine by Country of Origin: An Experimental Auction Approach
Abstract
     
15:45 – 17:30
2 Wellman
Session 4A:
Regional
Chair:
Peter Roberts, Emory University
     
Don Cyr, Brock University, Joseph Kushner, Brock University, Tomson Ogwang, Brock University   A Survivor Analysis of the Canadian Wine Industry: 1984-2009

Abstract
     
Mechel S. Paggi, California State University, Fresno, Fumiko Yamazaki, California State University, Fresno   An Analysis of the Grape Juice Concentrate Industry: Linkages to the Central California Wine Industry
Abstract
     
Nan Yang, Washington State University, Jill J. McCluskey, Washington State University, Michael Brady, Washington State University   The Value of Good Neighbors: A Spatial Analysis of the California and Washington Wine Industries
Abstract
     
James T. Lapsley, UC Davis, Rolf A.E. Müller, University of Kiel, Dan Sumner, UC Davis   Clusters of Grapes and Wine
Abstract
     
Erik Schweickert, University of Geisenheim and German Parliament   Perspectives for Community Aid for Wine
Abstract
     
15:45 – 17:30
6 Wellman
Session 4B:
Environment I
Chair:
Robert Plasman, Free University of Brussels
     
Julian Alston, UC Davis, Kate B. Fuller, UC Davis, James T. Lapsley, UC Davis, George Soleas, Liquor Control Board of Ontario   Too Much of a Good Thing? Causes and Consequences of Increases in Sugar Content of California Wine Grapes
Abstract
     
Calanit Bar-Am, UC Davis, Daniel A. Sumner, UC Davis   The Economic Effect of Weather, Climate, and Climate Change on California Winegrape Industry
Abstract
     
Travis J. Lybbert, UC Davis, W. Douglas Gubler, UC Davis, Nicholas Magnan, UC Davis   Powdery Mildew Risk and Forecasting in Winegrapes: Do Growers Change Risk Management Strategies in Response to Disease Forecasts?
Abstract
     
Lara Antoy, New York University, Orley Ashenfelter, Princeton University, Karl Storchmann, New York University   Global Warming’s Impact on the Wine Industry in the European Union
Abstract
     
Henrich Brunke, University of Kiel, Brad Rickard, Cornell University, Christiane Schroeter, California Polytechnic State University   Examining Wine Grape Acreage Response in Selected Cool Climate Regions
Abstract
     
15:45 – 17:30
126 Wellman
Session:
4C Beer
Chair:
Kenneth Elzinga, University of Virginia
     
Jo Swinnen, University Leuwen, Liesbeth Colen, University Leuwen, Thijs Vandemoortele, University Leuwen   Beeronomics: The Economics of Beer & Brewing
Abstract
     
Kenneth G. Elzinga, University of Virginia
  The U.S. Brewing Industry: Economic Transition and Trends
Abstract
     
Carol Tremblay, Oregon State University, Victor Tremblay, Oregon State University   The Role of Advertising in the Evolution of the U.S. Brewing Industry, 1950-2008
Abstract
     
Robin Goldstein, Fearless Critic Media, Seamus Campbell, Fearless Critic Media, Johan Almenberg, Ministry of Finance of Sweden, Anna Dreber Almenberg, Kennedy School of Government, Harvard   Can People Distinguish Between Different Brands of European Pale Lager Beer?
Abstract
     
Jo Swinnen, University Leuwen, Mara Squicciarini, University Leuwen   Women or Beer?
Abstract
     
Sunday, June 27, 2010
     
8:30 – 10:15
6 Wellman
Session 5A:
History
Chair:
James Simpson, Universidad Carlos III de Madrid
     
Gerhard Michael Ambrosi, University of Trier, Alexandru Sonoc, Lucian Blaga University, Romania   Wine and “Conspicuous Consumption” in Antiquity - Some Literary and Empirical Evidence
Abstract

     
Steve Stein, University of Miami, Florida   Essence and Identity: Transformations in Argentine Wine, 1910-2010


Abstract
     
Raphaël Franck, Bar-Ilan University, Noel D. Johnson, George Mason University, John V.C. Nye, George Mason University   Trade, Taxes, and Terroir: The Rise of the French Regulatory State During the Third Republic


Abstract
     
Grégoire Croidieu, EM Lyon Business School, Philippe Monin, EM Lyon Business School, Michael Lounsbury, Alberta School of Business   From Black Ivory to Red Ivory: Shift in Economic Regime in the Port of Bordeaux, France (1730-1870)


Abstract
     
James T. Simpson, Universidad Carlos III de Madrid   Vertical Integration and the Development of Commercial Wine Production in Argentina, Australia and California, c.1870-1914
Abstract
     
8:30 – 10:15
26 Wellman
Session 5B:
Marketing
Chair:
Danièle Meulders, Free University of Brussels
     
Aldo L. Biondolillo, National University of Cuyo, Mendoza, Argentina   Wine Quality Improvement: A Win-Win Strategy to Increase Argentinean Exports
Abstract
     
Roger D. Hanagriff, Texas A&M Kingsville, Michael H. Lau, Sam Houston State University, Lindsey M. Higgins, Texas A&M University, Michelle Mullins Santiago, Sam Houston State University   Texas Wine Sales and Texas Producing Wineries Market Share: A Historical Review of Sales and Potential for Texas Wineries and Impacts from the GO TEXAN Program
Abstract
     
Susan Cholette, San Francisco State University, Christine Mauracher, Università Ca' Foscari di Venezia, Maurizio Canavari, Università di Bologna   Postponement Practices in the Wine Industry: Adaptation and Attitudes in California, Veneto, Emilia-Romagna and Tuscany
Abstract
     
Silvia Gatti, Università di Bologna   Italian Designations of Origin for Wines: from the Value for Citizens of the Territories to the Value for Foreign Consumers
Abstract
     
8:30 – 10:15
126 Wellman
Session 5C:
Production, Supply, Exports
Chair:
Jan Bentzen, Aarhus School of Business
     
Giulio Malorgio, University of Bologna , Cristina Grazia, University of Bologna , Carla De Rosa, University of Bologna   Wine Supply Chain Organization and Bottling Strategic Decisions: Evidences from the Italian Appellations of Origin


Abstract
     
Alejandro Mac Cawley, Georgia Institute of Technology, John J. Bartholdi, Georgia Institute of Technology, Simon Dunstall, CSIRO, Australia, Esbeth van Dyk, CSIR, South Africa, Raymundo Forradellas, National University of Cuyo, Argentina, Martin Marchetta, National University of Cuyo, Argentina, Leorey Marquez, CSIRO, Australia, Sergio Maturana, Pontificia Universidad Catolica de Chile, H. Donald Ratliff, Georgia Institute of Technology  

Temperature in the Wine Supply Chain: Data and Effect
Abstract

 

     
Antonio Asciuto, Università degli Studi di Palermo, Valeria Borsellino, Università degli Studi di Palermo   Social Network Analysis (SNA) and Business Performance Assessment: The Case Study of a Sicilian Wine Farm


Abstract
     
Elisabetta Virtuani, Università Cattolica del Sacro Cuore Piacenza, Paolo Rizzi, Università Cattolica del Sacro Cuore Piacenza   The Relationship Between Wine Production and Local Sustainable Development


Abstract
     
Jan Bentzen, Aarhus School of Business, Valdemar Smith, Aarhus School of Business   Wine-quality, Terroir and Wine Growers Experience
Abstract
     
10:30 – 12:15
2 Wellman
Session 6A:
Law
Chair:
Theodore Georgopolos, Univ. of Reims
     
Richard Mendelson, UC Berkeley and Dickenson Peatman & Fogarty   American Viticultural Areas: Past, Present and Future
Abstract
     
Jesse Lyon, Davis Wright Tremaine LLP, Dennis Reynolds, Washington State University   Do Wine Distribution Franchise Laws Foster Greater Winery Sales?
Abstract
     
Vicki Waye, University of South Australia   Wine Market Reform: a Tale of Two Markets and their Legal Interaction
Abstract
     
Theodore Georgopoulos, University of Reims Law School   “Terro(i)r” in Brussels. The New EU Protection System of Wine Geographical Indications
Abstract
     
K. Christopher Branch, Loyola Law School   Counterfeit and Misrepresented Wine, Can it be Ignored?
Abstract
     
10:30 – 12:15
6 Wellman
Session 6B:
Global and Trade
Chair:
Leslie Butler, UC Davis
     
Leslie J. Butler, University of California-Davis, Sara Savastano, University of Rome, Tor Vergata, Marianne M. Wolf, California Polytechnic State University   The World's Wine Markets by 2030: What Do We Know about Price and Income Elasticities of the Demand for Wine?
Abstract
     
Kym Anderson, University of Adelaide, Jenni James, California Polytechnic State University   Varietal Intensities and Similarities of the World’s Wine Regions
Abstract
     
Filippo Randelli, University of Firenze , Raphaël Schirmer, University of Bordeaux   Mapping the World of Wine: New Tendencies, New Territories
Abstract
     
Euan Fleming, University of New England, Australia, Rolf A.E. Müller, University of Kiel, Franziska Thiemann, University of Kiel   ICT, Gravity And the Global Flow of Wine: A Gravity Model of the Impact of ICT on the International Trade in Wine
Abstract
     
10:30 – 12:15
26 Wellman
Session 6C:
Regulation
Chair:
Don Cyr, Brock University
     
Henrich Brunke, University of Kiel   The Reform of the EU’s Common Market Organization for Wine: an Early Appraisal
Abstract
     
John R. Dunham, John Dunham and Associates, Victor Fung Eng, John Dunham and Associates, Peter Ronga, New School for Social Research   Commerce or Contraband: An Examination of the Impact of the Effect of Direct Shipment on Taxable Sales of Wine in the United States

Abstract
     
Luigi Galletto, Università di Padova   The Market of Vineyard Planting Rights in Veneto Region
Abstract
     
Lars Fasel, London School of Economics   The Role of Culture in Agricultural Support Policies: The Wine Industries in France and Italy
Abstract
     
Jo Swinnen, University Leuwen, Giulia Meloni, University Leuwen   The Political Economy of European Wine Regulation
Abstract
     
10:30 – 12:15
126 Wellman
Session 6D:
Prices
Chair:
Pete Parcells, Whitman College
     
Steven Cuellar, Sonoma State University, Marianna Claps, University of Florence   Good Will or Good Wine? Napa Versus Sonoma County Wines
Abstract
     
Etan Schwartz, New York University, Karl Storchmann, New York University, Vadim Zhitomirsky, New York University   Wine Retail Prices in the U.S. -- Determinants of Level and Dispersion
Abstract
     
Hannes Edinger, U British Columbia Okanagan, John Janmaat, U British Columbia Okanagan   What’s in a Name? A Hedonic Pricing Model for Okanagan Valley Wines
Abstract
     
Lester Kwong, Brock University   Price Competition in Markets with Ethical Niches
Abstract
     
Günter Schamel, Free University Bozen-Bolzano   Forensic Economics II: The Full Return of the Empty Bottle?
Abstract
     
13:30 – 15:00
2 Wellman
Session 7A:
Judging Wine II
Chair:
Robin Goldstein, Fearless Critic Media
     
Domenich Cicchetti, Yale University   Documented Disagreement Among Wine Experts: A Rational Response for Consumers

Abstract
     
Jing Cao, Southern Methodist University, Lynne Stokes, Southern Methodist University   Evaluation of Wine Judge Performance through Three Characteristics: Bias, Discrimination, and Variation
Abstract
     
Robert Hodgson, Humboldt State University   An Algorithm for Awarding Medals at Wine Competitions
Abstract
     
John R. de Figueiredo, UCLA Anderson School, Paul Chen, UCLA Anderson School, David Kim, UCLA Anderson School, Alexander Pogorzelski, UCLA Anderson School, Travis Sowders, UCLA Anderson School   Who Is Afraid of Robert Parker? A Statistical Prediction of Wine Ratings and Wine Prices for California Wines
Abstract
     
13:30 – 15:00
6 Wellman
Session 7B:
Environment II
Chair:
Magali Delmas, UC Los Angeles
     
Elmar Schlich, University of Giessen   From Vineyard to Point of Sale: Allocation of Energy Use and CO2-Emission to Entire Supply Chains of Wine


Abstract
     
Magali Delmas, UC Los Angeles   Consumers’ Responses to Wine Eco-Labels
Abstract
     
Kate B. Fuller, UC Davis, Julian Alston, UC Davis, James N. Sanchirico, UC Davis   The Benefits and Costs of Alternative Policies for the Management of Pierce’s Disease: A Case Study of Pierce’s Disease and the Blue-Green Sharpshooter in the Napa Valley
Abstract
     
Tatiana Bouzdine-Chameeva, BEM Bordeaux
Management School, Aziza Laguecir, BEM Bordeaux Management School
  Bio or Not Bio? Prospect Theory Application to the Analysis of the Situation With Organic Winemaking in Bordeaux Region
Abstract
     
13:30 – 15:00
26 Wellman
Session 7C:
Organization and Reputation
Chair:
John W. Haeger, Palo Alto
     
Lisa E. Cohen, London Business School, Heather Haveman, UC Berkeley   Imprinting Work: The Creation of Job Structures in New American Wineries
Abstract
     
Olivier Gergaud, University of Reims, Florine Livat, Bordeaux Management School   Collective Reputation Effects: An Empirical Appraisal
Abstract
     
Bernd Frick, University of Paderborn   The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley
Abstract
     
Andreas Eggert, University of Paderborn, Bernd Frick, University of Paderborn, Jens Hogreve, University of Paderborn   Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis Using Data from Mosel Wine Auctions
Abstract
     
15:00 – 15:30
2 Wellman
Closing Plenary
Chair:
Karl Storchmann
This session will comprise a brief business meeting of the association and a discussion of future meetings, including a presentation by Guenter Schamel about the 2011 AAWE conference to be held in Bolzano Italy.