Beeronomics:
The Economics of Beer and Brewing

November, 2011,
University of California, Davis
Presented by the
Center For Wine Economics
and
Robert Mondavi Institute for Wine and Food Science, Department of Agricultural and Resource Economics, Department of Food Science and Technology, and the University of California Agricultural Issues Center

Proceedings

This half-day Symposium brings together leading scholars from around the world who study the economics of beer and brewing (more)


   
     
  alston

Introduction and welcome
     Julian Alston
UC Davis

Julian M. Alston is a professor in the Department of Agricultural and Resource Economics of the University of California at Davis. At UC Davis, Alston is a member of the Giannini Foundation of Agricultural Economics and serves as the director of the Robert Mondavi Institute Center for Wine Economics and as associate director for science and technology policy at the University of California Agricultural Issues Center.

 

  js Beeronomics: The Economics of Beer and Brewing
     Jo Swinnen Catholic University, Leuven

Jo Swinnen is the president of The Beeronomics Society and editor of the book “The Economics of Beer”. He is Director of the LICOS-Centre for Institutions and Economic Performance, at the University of Leuven in Belgium. He is President—Elect of the International Association of Agricultural Economists and holds a Ph.D from Cornell University. 



  vt

Competition and Price Wars in the U.S. Brewing Industry   
     Vic Tremblay
Oregon State University    Paper ... Powerpoint (as pdf)

Victor J. Tremblay, Professor of Economics, received his Ph.D. from Washington State University in 1983.  He is special editor of the annual industry issues series for the Review of Industrial Organization.  His research focuses on Cournot-Bertrand models, the economics of advertising, and the effect of the “beer wars” on firm and industry performance in the U.S. brewing industry. 

 

  bamforth

Beer: People as Much as Pounds and Pesetas
     Charlie Bamforth UC Davis   Powerpoint (as pdf)

Dr Charlie Bamforth has been part of the brewing industry for more than 33 years. Although known for his extensive research on raw materials, processing and product quality, he has become increasingly interested in social aspects of beer, as evidenced by his most recent book "Beer is Proof God Loves Us" (FT Press). His website is http://foodscience.ucdavis.edu/bamforth



  jm


Substitution Effects between Mass-Produced and High-End Beers

     Jill McCluskey
Washington State University    Powerpoint (as pdf)

Jill J. McCluskey is Professor at Washington State University.  Her research focuses on the economics of food quality and nutrition, firm incentives, consumer behavior, perceptions, and preferences.  She has published 70 journal articles and has served as advisor for national award-winning dissertations.  She received her Ph.D. in 1998 from UC Berkeley.

 

 

  sara

Microbrewing – A Renaissance in Italian Beer Production?
     Sara Savastano
University of Rome     Powerpoint (as pdf)

Sara Savastano is an Assistant Professor in Economics at the University of Rome Tor Vergata. Her research covers option value theory, development economics, agriculture efficiency and productivity analysis. Recent work focuses on neuroeconomics and behavioral economics linked to wine and beer consumption. She is the secretary general of ICABR (International Consortium of Applied Bioeconomy Research). She served as an Economist at the Public Investment Evaluation Unit of the Italian Ministry of Economy and Finance. She consults for the World Bank, FAO, and other national and international institutions.

 

 
Jo
McCluskey
tremblay
 
Bamforth
Sara
panel
   
group
 
 



Overview

The economics of beer has been little studied, compared with the economics of wine, which has a large professional literature and two professional societies, each with its own academic journal, the Journal of Wine Economics and Enometrica.  But interest in the economics of beer and brewing is growing.  This half-day Symposium brings together leading scholars from around the world who study the economics of beer and brewing.  

The title of the Symposium is borrowed from the new book, Beeronomics: The Economics of Beer and Brewing, which is to be launched at the Symposium, and provides the basis for the opening presentation by Professor Jo Swinnen from the Catholic University, Leuven, founding Chair & President of the Beeronomics Society (see below).  The program also features presentations by Professor Victor Tremblay, from Oregon State University, author (with Carol Tremblay) of the 2005 book The U.S. Beer Industry: Data and Analysis, and Professor Charlie Bamforth from U.C. Davis, author of many books about beer and brewing, as well as Professor Jill McCluskey, from Washington State University and Professor Sara Savastano, from the University of Rome. 

The presentations will be mostly by economists and mostly about economics, but with a view to a mixed audience of economists and others.  The topics will extend from some broad considerations of the important roles of beer in human history and society, to the evolving industrial organization and structure of the industry around the world, changing production and consumption patterns, consumer preferences, and the social and economic determinants of their consumption choices. 

The Symposium is sponsored by the Robert Mondavi Institute for Wine and Food Science under its Center for Wine Economics, with support from the Department of Agricultural and Resource Economics, the Department of Food Science and Technology, and the University of California Agricultural Issues Center, all at UC Davis.

The Beeronomics Society is an international non-profit association of scholars and professionals analyzing the economics of beer and brewing. The Society is dedicated to exchanging ideas, and encouraging and communicating economic research and analyses on these topics. The Society’s principal activities include organizing, coordinating, and disseminating information on beeronomics events, and circulating studies and other relevant information on the economics of beer and brewing. Membership is free of charge.

 

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