UC Executive Seminar: Agriculture in an E-Commerce World
December 4, 2000, Sacramento, California

The agricultural sector is increasingly turning to the Internet as a means of communication and as a way of conducting business. E-commerce, defined as business transacted over the Internet, is already having a significant impact on agriculture, and as this medium evolves it is likely to continue fostering change. The role of e-commerce in agriculture was the theme of this year’s UC Executive Seminar (co-hosted by AIC and the UC Center for Cooperatives and held December 4 in Sacramento). The seminar featured speakers from academia, agricultural "dot-coms," and agricultural "brick-and-mortar" companies that are incorporating e-commerce into their business practices. Each participant was given a binder with copies of speaker presentations and background material on e-commerce and on California agriculture in general. Most of the contents of that binder are available here as pdf files.


Agriculture in an E-Commerce World

I. California Agriculture Overview and Outlook

1) An Overview of California Agriculture: Trends and Issues

2) California's 1999 International Exports, AIC Issues Brief


II. The Measure of California Agriculture, 2000


III. E-Commerce Presentations

1) Jerome Siebert, Economist, Cooperative Extension Specialist, University of California, Berkeley and Associate Director, UC Agricultural Issues Center

2) Issues Facing California Agriculture: Update 2001 by Daniel A. Sumner, Director, UC Agricultural Issues Center, and Professor, Department of Agricultural and Resource Economics, University of California, Davis

3) E-Commerce in Agriculture: Why? How? What? Whither? by Rolf Mueller, Professor, Department of Agricultural Economics, University of Kiel, Germany

4) Jeffrey Williams, Professor, Department of Agricultural and Resource Economics, University of California, Davis

5) Royce Nicolaisen, CEO, AgEx.com

6) Moving to an On-Line World by Mark Evans, Economist, and Nancy Freese, Market Analyst, Morning Star Company

7) Robert Norris, Senior Vice President, Calcot

8) Luncheon Speaker, Ann Veneman, Attorney, Nossaman, Guthner, Knox, & Elliott

9) Charles Stamp, Jr., President, John Deere Special Technologies Group

10) Gregory Holzwarth, President, VantagePoint Network

11) Financial Engines for E-Business by Michael Luby, Senior Vice President, New Ventures, CoBank

12) vTraction.com by Ejnar Knudsen, CEO, vTraction, LLC

13) Jeffrey Mandel, Senior Vice President, Bank of America





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 Updated 12/12/00