Commodities & markets, Media, Wine & winegrapes

The DNA Test as Horoscope

Inside the growing world of lifestyle genetics tests.  1/25/2017

“If the story resonates with people and the experience of drinking wine you know has been matched to your DNA adds to your pleasure,” says wine economics writer Robin Goldstein, “they would be adding real value to the consumer experience.”

Click here for full article:

Comments are Closed

The Agricultural Issues Center is now the UC Davis California Agricultural Issues Lab.


© The Regents of the University of California