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AIC’s Goldstein to present research on premium price effects in wine, beer, and cannabis industries

Robin Goldstein, the Agricultural Issues Center’s Principal Economic Counselor, will present his research on premium pricing and the price-quality relationship in the wine, beer, and California cannabis industries at three academic conferences during the month of June: NeuroPsychoEconomics, Beeronomics, and the American Association of Wine Economists.

The research includes new empirical results from the Agricultural Issues Center’s California Cannabis Retail Price Survey, which AIC Director Dan Sumner and Robin have been running, with the help of a team of AIC research assistants, since November 2016. The survey has been conducted in conjunction with the AIC’s ongoing work with the California state government to assess the economic impact of the Bureau of Cannabis Control’s proposed regulations for the fully legalized cannabis industry, which are slated to take effect on January 1, 2018.

The work to be presented also includes some new data analysis of a series of blind-tasting experiments and online consumer surveys that Robin conducted in Berkeley and Davis, and builds on his experimental work over the past decade on consumer taste preferences, cognitive neuroscience, and seemingly irrational price effects (e.g. “Do More Expensive Wines Taste Better,?” Journal of Wine Economics, 2008; “Can People Taste the Difference Between Pâté and Dog Food?,” Chance, 2010; “Capuchin Monkeys Do Not Show Human-Like Price Effects,” Frontiers in Decision Neuroscience, 2014; “Hide the Label, Hide the Difference?,” American Association of Wine Economists working paper, 2015).

The first of Robin’s three June presentations will take place on June 9 at the 2017 NeuroPsychoEconomics conference in Antwerp, Belgium (preliminary program here). Next, he’ll present on June 14 at the Fifth Beeronomics conference in Copenhagen, Denmark (preliminary program here). Finally, he’ll present on June 29 in Padova at the 11th annual conference of the American Association of Wine Economics.

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The Agricultural Issues Center is now the UC Davis California Agricultural Issues Lab. This site has been archived.


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