Robert Mondavi Institute - Center for Wine Economics


Boom and Bust Cycles and Emerging Opportunities

in the World Wine Industry

October 12, 2010

This mini-symposium featured a roundtable discussion of boom and bust cycles and emerging opportunities in the world wine industry, focusing on the roles of evolving markets, resource constraints, and technologies.   It was targeted to a broad audience of industry participants as well as UC Davis students, faculty and staff.

The symposium began with a keynote presentation by Peter Hayes, a leading figure in the Australian wine industry with broad experience at the senior level in viticulture, management of issues, and management of R&D, and a graduate from the UCD Department of Viticulture & Enology.   Peter drew upon his experiences in international wine industry affairs,  wine company operations and R&D investment/management to address global wine trends, the structure and delivery of industry wide funding and investment in R&D for wine and irrigation based industries and potential for new priorities and directions for development.

Agricultural and Resource Economics Professors, Dan Sumner and Richard Howitt opened the discussion with brief forward-looking presentations about markets and resource constraints, followed by a roundtable discussion involving all participants. 


  Background information - ARE Update “The World of Wine: Economic Issues and Outlook"

  Peter Hayes - What's Gone Wrong with the Global Wine Industry?

  Dan Sumner - Booms and Busts in the World of Wine: What do they mean for California

  Richard Howitt - Resource Constraints on Wine Production in California


Peter Hayespeter hayes

Peter Hayes has acquired extensive experience across education and training, R&D investment and management, viticultural operations and government and industry affairs in a 30+ year career in the wine industry.

This experience includes public, private and public-private interface experience having had career appointments including Lecturer/Senior Lecturer/Vice Principal, Dookie Agricultural College; State Viticulturist, Victoria; Executive Director, Grape and Wine Research and Development Corporation (GWRDC); Acting CEO, Cooperative Research Centre for Viticulture (CRCV); Director of Viticulture, Rosemount Estates; National Viticulturist and Industry Affairs Manager, Southcorp Wines.

Throughout his career he has been an active promoter, developer and contributor to personnel training and development activity including short-courses on vineyard development, spray machinery operation/calibration, disease monitoring and management and he initiated development of the CRCV’s most successful “Research to Practice” series of professional development activities.

Industry positions held include Council Member, AWRI; President, ASVO; President, (and current Vice-President) of the OIV International Organization of Vine and Wine (OIV); Chairman, CRC for Irrigation Futures and Board Member, GWRDC amongst many other roles.

When time permits he operates as an independent Wine Industry Strategist and Advisor. Qualifications held are B.Sc. (University of Melbourne), Dip.Ed. (Monash University), B.App.Sci.-Wine Science (Riverina College/CSU); MS-Horticulture (UCD) (full resume)

Professor Daniel A. Sumner sumner

Daniel A. Sumner is the Frank H. Buck, Jr., Professor in the Department of Agricultural and Resource Economics at the University of California, Davis and the Director of the University of California, Agricultural Issues Center. He participates in research, teaching, and directs an outreach program related to public issues related to agriculture. He has published broadly in academic journals, books, and industry outlets and is the author of numerous papers on econmics of the wine industry. He is an associate editor of the Journal of Wine Economics.

His research and writing has received numerous awards for research quality, quality of communication and contribution to policy. Immediately prior to moving to California in January 1993, Sumner was the Assistant Secretary for Economics at the United States Department of Agriculture where he contributed to policy formulation and analysis on the whole range of topics facing agriculture and rural America -- from food and farm programs to trade, resources, and rural development. In his role as supervisor of Agriculture's economics and statistics agencies, Sumner was also responsible for data collection, outlook and economic research.

Sumner was raised on a fruit farm in Suisun Valley, California and was active in 4-H and FFA activities as a youth. He received a bachelor’s degree in agricultural management from California Polytechnic State University in San Luis Obispo in 1971, a master’s degree from Michigan State in 1973, and a Ph.D. in economics from the University of Chicago in 1978. 

Professor Richard Howitthowitt

Richard Howitt is Professor and Chair of the Department of Agricultural and Resource Economics. He has published widely on agricultural and environmental resource allocation issues, with special emphasis on agricultural land use, water markets and the application of optimization models to resource allocation questions. 

He is a member of the Western Agricultural Economics Association of Environmental and Resource Economics and is a reviewer for seven scholarly journals. He is a member of the Watershed Center’s Delta Solutions Group, and is a co-author of the 2007 Envisioning Futures for the Sacramento-San Joaquin Delta. His research interests include building computer models of how land and water are used, and their calibration to G.I.S-based data sets. He is currently engaged in an analysis of land use patterns in the Delta and in an assessment of potential economic outcomes for agriculture and recreation in the Delta’s primary zone under different flooding and water quality scenarios.