The following contains presentations and background material from the UC Executive Seminar “Agriculture in an E-Commerce World,” held
December 4th, 2000 in Sacramento, California and co-hosted by the Agricultural Issues Center and the UC Center for Cooperatives.
UC Executive Seminar: Agriculture in an E-Commerce World
December 4, 2000, Sacramento, California
The agricultural sector is increasingly turning to the Internet as a means of communication and as a way of conducting business. E-commerce, defined as business transacted over the Internet, is already having a significant impact on agriculture, and as this medium evolves it is likely to continue fostering change. The role of e-commerce in agriculture was the theme of this year’s UC Executive Seminar (co-hosted by AIC and the UC Center for Cooperatives and held December 4 in Sacramento). The seminar featured speakers from academia, agricultural “dot-coms,” and agricultural “brick-and-mortar” companies that are incorporating e-commerce into their business practices. Each participant was given a binder with copies of speaker presentations and background material on e-commerce and on California agriculture in general. Most of the contents of that binder are available here as pdf files.
Agriculture in an E-Commerce World
I. California Agriculture Overview and Outlook
1) An Overview of California Agriculture: Trends and Issues
2) California’s 1999 International Exports, AIC Issues Brief
II. The Measure of California Agriculture, 2000
III. E-Commerce Presentations
- Jerome Siebert, Economist, Cooperative Extension Specialist, University of California, Berkeley and Associate Director, UC Agricultural Issues Center
- Issues Facing California Agriculture: Update 2001 by Daniel A. Sumner, Director, UC Agricultural Issues Center, and Professor, Department of Agricultural and Resource Economics, University of California, Davis
- E-Commerce in Agriculture: Why? How? What? Whither? by Rolf Mueller, Professor, Department of Agricultural Economics, University of Kiel, Germany
- Jeffrey Williams, Professor, Department of Agricultural and Resource Economics, University of California, Davis
- Royce Nicolaisen, CEO, AgEx.com
- Moving to an On-Line World by Mark Evans, Economist, and Nancy Freese, Market Analyst, Morning Star Company
- Robert Norris, Senior Vice President, Calcot
- Luncheon Speaker, Ann Veneman, Attorney, Nossaman, Guthner, Knox, & Elliott
- Charles Stamp, Jr., President, John Deere Special Technologies Group
- Gregory Holzwarth, President, VantagePoint Network
- Financial Engines for E-Business by Michael Luby, Senior Vice President, New Ventures, CoBank
- vTraction.com by Ejnar Knudsen, CEO, vTraction, LLC
- Jeffrey Mandel, Senior Vice President, Bank of America